Quantcast
Channel: Positive Influences
Viewing all 13789 articles
Browse latest View live

Reviewed: New Logo and Identity for Awesome Merchandise by Robot Food

$
0
0

So, Who are You?

New Logo and Identity for Awesome Merchandise by Robot Food

Established in 2005 in the founder's bedroom, Awesome Merchandise— now just Awesome — makes all kinds of custom merchandise, from t-shirts to custom-die stickers to banners to mugs to drumsticks and more. Basically, they make swag, all in-house at a 3,300-square-foot facility in Leeds, UK, with a staff of nearly 30 people. Recently they introduced a new identity designed by neighboring Robot Food.

Robot Food was tasked with reinventing the brand. It had to have exceptional standout, position them as masters of merch, and encapsulate the people and ethos that make Awesome, awesome. Robot Food's approach combined new school graphics with hand-made typography. Junior designer, Chris Shuttleworth, painted the typeface in ink, and the creative team created a suite of logos in CMYK in a nod to the print trade colour model. The aesthetic is rooted in alternative music culture, like Awesome themselves, and articulates the company's strong craft credentials.

Robot Food provided text

New Logo and Identity for Awesome Merchandise by Robot Food Logo detail.

The previous logo had an interesting type choice and the exclamation point in the "O" could be considered clever but, overall, it was forgettable. The new logo has a punk-hipster vibe that looks rather cool. The pointy "A" stands out and in the minimal application with the stroke looks almost sophisticated. In contrast to yesterday's Philadelphia 76ers post here you can see the proper way to set and letter-space type on a circle. Insert golf clap here.

Edgy yet professional, the striking identity translates seamlessly across all brand touch-points, including their fully responsive website, branded clothing range and custom mailer boxes. Robot Food also consulted on the design of the factory showroom. This distinctly comprehensive brand identity expresses the sheer passion, ambition and craft that makes Awesome Merchandise so uniquely exciting and progressive.

Robot Food provided text

New Logo and Identity for Awesome Merchandise by Robot Food Alternate logo. New Logo and Identity for Awesome Merchandise by Robot Food
New Logo and Identity for Awesome Merchandise by Robot Food
New Logo and Identity for Awesome Merchandise by Robot Food Mulitple examples of "We are awesome" in action.

There is a second element to the identity with which things start to get rad. The "We are awesome" lettering functions as a bolder logo and statement that, repeated often enough, leaves no doubt about whether Awesome is awesome or not. (Hint: it is). This is not groundbreaking branding, it's just fun as heck. When the two logos combine, they make for a great couple.

New Logo and Identity for Awesome Merchandise by Robot Food Custom type. New Logo and Identity for Awesome Merchandise by Robot Food Process behind the type. New Logo and Identity for Awesome Merchandise by Robot Food Delivery boxes. New Logo and Identity for Awesome Merchandise by Robot Food Tote. New Logo and Identity for Awesome Merchandise by Robot Food
New Logo and Identity for Awesome Merchandise by Robot Food Brand guidelines. Notice the "Not Awesome" uses of the logo. New Logo and Identity for Awesome Merchandise by Robot Food Sticker and pin swag. New Logo and Identity for Awesome Merchandise by Robot Food Business stationery and tags. New Logo and Identity for Awesome Merchandise by Robot Food
New Logo and Identity for Awesome Merchandise by Robot Food Factory showroom.

A client that makes swag is the ultimate client to create applications for an identity and all the pictures above are clear evidence of such excellent synergy. There is no deep-level strategy or highly conceptual approach to the applications other than making things that makes other people want to make things like those things and that's not a bad thing. It's an awesome thing.

Many thanks to our ADVx3 Partners

Noted: New Logo for Realtor.com

$
0
0

Will the Real tor Please Stand Up?

New Logo for Realtor.com

(Est. 1995) Realtor.com is primarily a residential real estate website based in San Jose, California which displays for sale property listing details provided by multiple listings services. It is operated by Move Inc., which was acquired by News Corp in late 2014. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via all types of computers, tablets and smartphones.

Design by: Campaign: Pereira & O'Dell (New York)
(Not clear if they also designed the logo)

Opinion/Notes: The previous logo had only been in play for about a year, maybe two, so it's interesting that it changed so soon; most likely an attempt to stay in the news given the recently completed merger of Zillow and Trulia, two important players in the online real estate market. The previous logo was a somewhat cute idea of a house made from street intersections but it was too busy to be effective. The new logo aims to add a touch of "class" by going with a high-contrast serif, like a fashion or luxury magazine. The result, unfortunately, is kind of tacky; faux luxurious. The type choice looks okay big, but go to their website and it's a real mess: the thins get lost and the letter-spacing is tighter than a real estate agents hairdo. The "real" wordplay is somewhat interesting but it brings unfortunate attention to the "tor.com" part, which has no meaning. The social media icon with the red house/arrow and "r" is really bad and looks even cheaper than the main wordmark. Not even Elizabeth Banks can save this one.

Related Links: Realtor.com press release

Select Quote: The new graphic identity will immediately become a centerpiece of realtor.com's communications on its website and mobile apps and in its advertising. The new look hinges on a two-tone logotype in which the "real" in realtor.com is called out in bright red letters and the rest of the name is presented in black. It is intended to communicate that while competitors may feature conflicting or inaccurate information, realtor.com stands for what is real in real estate by delivering fresh and accurate listings and connecting people with the data, tools and professional expertise they need to discover their perfect home.

New Logo for Realtor.com Logo detail. New Logo for Realtor.com Social media icon. (Sorry for the horrible quality).
One of two new TV spots featuring Elizabeth Banks, directed by The Wonder Years' Fred Savage. Many thanks to our ADVx3 Partners

Linked: 2 Years Work on Facebook Identity

$
0
0

2 Years Work on Facebook Identity
Link
Ben Barry, who worked at Facebook from 2008 to 2014, has put together a great case study of the work he did in improving and unifying Facebook's identity for internal and external audiences.Many thanks to our ADVx3 Partners

The Wolfpack

2015 National Geographic Traveler Photo Contest

super hero girl trailers

Shed the Monster

Big Lebowski nesting dolls


The Beautiful Universe of a Typomanic

30 Awesome Free Web Design Resources You Must Add To Your Collection

$
0
0

This article has been contributed by Stacy Summers.

This post contains the best websites, offering free resources for web designers. Anything from free tutorials to free PSDs, vectors, textures, patterns, fonts etc. that can be used for whatever project you might have, whether it is a web app, desktop or mobile app, graphic or web design, you get the point. So here they are:

Free patterns, logos, fonts and maps:

Subtle Patterns

Free Web Design Resources

There are currently 382 high quality patterns available for free in this collection. New ones are added regularly.


The Pattern Library

Free Web Design Resources

While we are talking about patterns – this resource is my favourite. An amazing collection of tons of beautiful patterns designed by very talented people. A huge thank you to Tim Holman & Claudio Guglieri for this project.

Font Squirrel

Free Web Design Resources

As the title suggests – this website focuses on fonts. All the high quality fonts you’ll find here are absolutely free and can be used in web or print projects.


FreeVectorMaps

Free Web Design Resources

Who knows, you might need a quality map for some upcoming project. This site has tons and is updated regularly.

Free tutorials, guides and informative articles:


Tutsplus

Free Web Design Resources

Being a designer or developer you probably know this one. This site is one part of a family of awesome sites aimed at web developers and designers. Yes, the site is a part of Envato. It features a lot of very good articles on mobile and web development, WordPress, HTML, CSS etc. etc. etc. This is an irreplaceable resource of knowledge.


Max Cookie

Free Web Design Resources

If you were looking for good 3DS Max training resource this is it. They feature a lot of free tutorials on everything you can possibly do in 3ds Max – from rendering and animation to lighting and particles. There are also resources available – models, textures and reference material.


Premium Pixels

Free Web Design Resources

This is a good resource of free tutorials and design elements created by a UK designer Orman Clark.


Web Designer Depot

Free Web Design Resources

This informative blog for designers and developers is written by designers and developers, so you can believe they know what they are writing about. This is a great resource on hot topics in web design (usability, typography, responsive design etc.) Plus they have a very good freebies category with a ton of icon packs, PSD, UI kits, templates, texture packs etc.


Onextrapixel

Free Web Design Resources

Onextrapixel is a very good and informative online magazine for designers, I’m sure you read them. But it’s not a mere magazine, it is a valuable resource for tips and tricks in WordPress, Photoshop tutorials, design inspirations AND they have a very good freebies category, offering free icon sets, buttons, backgrounds, UI elements etc.


Designmodo

Free Web Design Resources

Designmodo also has tons of valuable information for designers and developers, they have a lot of valuable posts on WordPress and coding, there is a tutorials category with very good guides and there is a freebies section with a lot of UI packs and other good stuff.

Free PSDs, icons, UI kits and everything else:


365PSD

Free Web Design Resources

Started by Jonno Riekwel who decided to share a free PSD each day this resource is an amazing collection of free stuff.


Designmoo

Free Web Design Resources

Designmoo is a very nice community for sharing and discovering various free design resources. Everything from fonts to vectors, they have it all.


Designfreebies

Free Web Design Resources

Another good community that shares free design resources of high quality, you can contribute as well.


Instant Shift

Free Web Design Resources

This community has an extensive freebies collection that is regularly updated. Everything from free vectors to PSD actions and navigation templates is featured here.


PixelsDaily

Free Web Design Resources

This amazing web design website delivers high quality content, well, daily. All the resources that are featured are free for the first two weeks on the site, there is also a nice collection of precise and detailed tutorials. You can contribute as well.


Pixelentity

Free Web Design Resources

A team of designers from Italy and Ireland share design freebies and code snippets to download.


Freebies Booth

Free Web Design Resources

Pages and pages of resources, anything from web templates to such elements as sliders and icons, free for personal and commercial use.


Pixeden

Free Web Design Resources

A community full of free and premium design resources. I especially like their ask a resource community system where you can ask them to create a design you need.


Basiliq

Free Web Design Resources

Basiliq from Cloud Castle- over 300 design elements for prototyping, great hand-made set of icons for mockups.


You the Designer

Free Web Design Resources

This blog has a very well-organized collection of free Photoshop brushes and textures, icons, wallpapers, vectors and many more. The blog itself has a lot of good articles on design, so check it out as well.


Creative Overflow

Free Web Design Resources

Free high quality PSDs, fonts, icons, WordPress freebies and HTML templates, UI kits and many more are available here.


Flypixel

Free Web Design Resources

Nice and big collection of free PSDs, web templates, UI elements and everything else design related.


Media Militia

Free Web Design Resources

The site offers vectors, tutorials and even stock photography, all free to download, use and modify for personal or commercial projects.


Freebiesbug

Free Web Design Resources

Hand-picked free PSDs, fonts, code stuff and many other resources for web designers every day.


Agile Designers

Free Web Design Resources

This is a fantastic resource of all sorts of design/development related goodies. Everything here is user submitted and hand-picked, both free and premium stuff.


Psddd

Free Web Design Resources

This very well designed site makes it easy to search and find specific free goods from Dribbble.


Dribbble Freebies

Free Web Design Resources

This here is Dribble “freebies” tag with the latest freebies submitted by the Dribbble community.


GraphicBurger

Free Web Design Resources

Huge amount of stylishly designed free resources for every possible project.


Freepik

Free Web Design Resources

This is a very helpful search engine that locates high quality photographs, vectors, illustrations, PSDs, icons etc. The tool is aimed to locate free graphic content, if it can not find a free resource for a keyword you enter it suggests premium ones.

Do you have any other free web design resources to add?

Stacy Summers is the the editor and an author for webdesign.org. She knows perfectly well how essential free resources are for web designers and has been collecting such resources for years.

Cubes of Food

Kinetic Sculpture by David C. Roy

$
0
0
"Each kinetic sculpture is a wooden machine designed to produce interesting patterns. A simple winding sets them in motion where they entertain for hours with random patterns and soft sounds. The sculptures move solely by the controlled release of energy from a spring."

TypeDrummer

Buster + Punch

WordPorn

$
0
0
Sorry, was just lost in Paul Greer's WordPorn. It was a scopophilic experience.

Wego

Reviewed: Friday Likes 129: From Inhouse, Chateau Batard, and Parallel

$
0
0

From Inhouse, Chateau Batard, and Parallel

Friday Likes 129

Plenty of alcohol served this week, with work from Auckland, Paris, and Guadalajara.

Akitu by Inhouse

Akitu by Inhouse

Akitu is a Pinot Noir produced by Hawkesbury Estates in the Central Otago region in the south of New Zealand. The name, in the Maori language, means summit, apex, or highest point and the logo by Auckland-based Inhouse is a wonderful interpretation of the name as the "kit" letters ascend into a pointy peak with a strong diagonal. As much as I love that style of stencil "a" I wish it had a construction more similar to the "u" — the exaggerated serifs on it are also pretty great — so that all the letters felt more unified. In application, the logo is always used on the bottom so it looks like a mountain on the horizon and the reward for summiting it is a glass of Pinot. See full project here.

Retrofutur by Chateau Batard

Retrofutur by Chateau Batard

Retrofutur is a shop in Paris that specializes in audio equipment from speakers to headphones to vintage radios, and more. Now, I'm not 100% sure (perhaps not even 75% sure) that this new look is going to be implemented because the new logo is nowhere to be seen but the web sample in the case study matches quite closely the actual website, so I will take a leap of faith. Designed by Paris-based Chateau Batard the new logo is, or would be, a great evolution of the existing logo. I love the play with the letters of the "FUTUR" part going in reverse and the two "R"s mirroring each other and sandwiching the type on a curve, which has been really well done. The beehive-like icon is a nice mash-up of hipster and steampunk aesthetics and it extends well into the other product illustrations. Everything looks pretty Photoshop-y so it has to be taken with a grain of salt but it's all very well considered. See full project

Sagrante by Parallel

Sagrante by Parallel

Sagrante is a liqueur made in Mexico from hibiscus, a popular ingredient for water juice (a la lemonade). When dried — and when you purchase it at the grocery store — the hibiscus flower looks like this, which served as the basis for the flourish logo designed by Guadalajara, Mexico-based Parallel. The icon is lovely and the accompanying Brandon Grotesque type is solid. On the bottle, I would have really loved to see the logo silkscreened in red instead of white but I am guessing someone was worried about legibility. Still, a nice, minimalist approach for a unique product. See full project.

Many thanks to our ADVx3 Partners

Noted: New Logo for Cedar Fair

$
0
0

Taken for a Ride

New Logo for Cedar Fair

"Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio. The Company, which owns and operates eleven amusement parks, three outdoor water parks, one indoor water park and five hotels, is one of the largest regional amusement-resort operators in the world. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates Gilroy Gardens Family Theme Parkin California under a management contract. Cedar Fair's flagship park, Cedar Point, has been consistently voted one of the 'Best Amusement Parks in the World' in a prestigious annual poll conducted by Amusement Today newspaper."

Design by: N/A

Opinion/Notes: No information or additional information on this one but it's another one of those companies that I find fascinating. They own 15 amusement parks and 5 hotels so they are pretty big. Equally fascinating is that they have been subsisting with a pretty terrible logo that looks more like it's for a Renaissance fair than a world-class consortium of modern-day amusement parks. It almost had a world's fair look to it with the roller coaster but it was just too poorly executed. The new logo, well, it isn't any better either conceptually or visually but at least it's… new. Part of my extended fascination with these large, interesting companies is that they usually manage to keep putting bad logos out there. The mobius-like roller coaster graphic is an interesting approach and could have turned out pretty cool but the gradients and poor curves are first-round explorations at best and the stumpy legs holding the ride are seriously laughable. The typography is bland but okay and they do get bonus points for the stem of the "d" and the "i" matching and aligning with the thickness of the legs.

Related Links: N/A

New Logo for Cedar Fair Logo detail. Many thanks to our ADVx3 Partners

Linked: A Real-Life Mad Man

$
0
0

A Real-Life Mad Man
Link
Michael Raisch has pieced together a great story of his wife's grandfather, Leonard Rattner, whose timeline reads like a real-life Don Draper, coming back from World War II to New York and launching an ad agency.Many thanks to our ADVx3 Partners

roman mars on flags

Viewing all 13789 articles
Browse latest View live


<script src="https://jsc.adskeeper.com/r/s/rssing.com.1596347.js" async> </script>