From Asketic, Inland Studio, and John Morgan Studio


We go from heavy textures to crazy animation to a heavy dose of white space in this Friday Likes with work from Riga, Buenos Aires, and London.
The Beginnings by Asketic

The Beginnings is a company in Latvia offering raw food ingredients from around the world, packaged in superbly enticing boxes and jars wrapped in contrasting patterns devised by local firm Asketic. "By combining and contrasting these patterns, we've brought the wild of the jungle into the wild of the city." That's my kind of project description. Rowr. The simple grid of the packaging works perfectly to combine one colorful pattern with one black and white pattern or image, offsetting the simple typography. The maximalist, white-space-less approach is a nice antidote to the usually clean look given to organic products. See full project
VLT by Inland Studio
Established in Argentina and broadcasting online, VLT— short for "Vamos las Tablas" (Let's go Boards, referring to surf boards) — is a channel dedicated to extreme sports, particularly surfing, skating, and biking. Buenos Aires-based Inland Studio created an energetic, painterly approach with a vibrant 1980s color palette that makes you want to drop your mouse and hit the beach. The condensed sans, the scribbles, the quick motion… it's all good, contagious, energetic vibes, bro. See full project here.
DRDH Architects by John Morgan Studio

This Friday Like only has one image, as opposed to the usual composite of four images, because look at it. That's really all you need to see. In the genre of Identity Stuff Photographed All Together at an Angle, this one wins. It's just a beautiful image of simplicity. The identity, designed by London-based John Morgan studio for DRDH Architects, isn't the most exciting in the world but the commitment to putting the D, R, D, and H in the same configuration and relationship on every item makes for a curious overall package with some great moments like the project boxes on the top right of the image where two of the letters fall on the spine. Perusing DRDH's website is also kind of interesting. See full project.
