Run Shop Run

(Est. 2010) "ShopRunner is a members-only service for online shoppers that provides unique benefits across hundreds of the best online stores. ShopRunner's members save time and money with benefits including free 2-day shipping with no minimum order, free and easy return shipping, exclusive member offers, and easy 2-click check out. Participating stores include Toys"R"Us, Brooks Brothers, Calvin Klein, Tommy Hilfiger, GNC, American Eagle Outfitters, Drugstore.com, Blue Nile and hundreds of others."

Design by: In-house

Opinion/Notes: I highly recommend reading the linked story above; it's kind of humorous and quite misguided about representing what designing a logo costs — specially coming from a CMO who thinks (or, worse, believes, Pepsi's logo cost $1 million or BP's $250 million). Instead, for $20,000 of internally-spent money, ShopRunner got two swooshes (each, presumably $10K) that are meant to be a monogram for an "S" accompanied by some old-school, low-bar sans serif that I'm guessing they see as fashionably chic yet only comes across as cheap. In the interview, the CMO mentions there is a "micro-space" between the "P" and the "R" so that you can still read it as Shop, space, Runner instead of it being a company dedicated to prunning shos. The old logo was admittedly too dot-com-ish but this new version is not any better in terms of establishing ShopRunner as a contemporary retailer.

Related Links: Bizwomen.com interview with ShopRunner CMO, Megan Hanley

Select Quote: After floating dozens of options, the rebranding team decided on a more abstract logo — the two crescents' representing the "duality" and integration of the business model because members can browse on the ShopRunner site or directly at the partner sites, [ShopRunner chief marketing officer, Megan] Hanley said.