“People don’t fill out comment cards anymore. They don’t send nasty emails to the complaint department. They go on Twitter and raise hell in 140 characters or less. Social media sites like Twitter are increasingly becoming the modern day complaint department, and for good reason – complaining on Twitter often gets immediate results. It’s also faster than sending an email and it’s way more public.”
Read the full post over on Shopify’s blog: Twitter: The Modern Day Complaint Department