Steven Heller, Debbie Millman, and Alice Twemlow gave their thoughts on the 2012 US election campaign logos. Here’s a snippet from the post on SVA’s Visual Arts Briefs.
“What’s right with this logo, other than his political stance?”
— STEVEN HELLER
“For a corporation, it would feel established and a bit stuffy. Seems as if there should be an image of the Bible on this page… If you’re going to make a site that looks like Tumblr, why not just create a Tumblr account?”
— DEBBIE MILLMAN
“The further right you get, the less care seems to have been taken with the visual presentation of a candidate’s image. Like a graphic equivalent of his lamely monogrammed sweater vest, this logo looks as if it were created from an interchangeable selection of hackneyed devices that signal American values (eagle, red and blue, stars) in a DIY business card machine.”
— ALICE TWEMLOW
Other 2012 campaign logos
Read what the trio had to say about the all the candidate logos.
Via Gayle Snible at SVA.
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Related: Obama logo ideas that weren’t chosen.
