Martijn Rijven of Amsterdam-based Bolt Graphics kindly shared some of his sketches for the new Firefox OS identity. Martijn completed the work under the creative direction of Wolff Olins, who commissioned him for the project.
Here are some early versions.
And how the sketches were vectorised for the final outcome.
The bolt
The leap
The charge
The swoop
The pivot
You can read more a bit more about the identity on the Wolff Olins blog.
There’s a quote on Co.Design from Mary Ellen Muckerman, head of strategy at Wolff Olins, that says “the Firefox logo boasts nearly 90% awareness in markets worldwide.” I’d love a behind-the-scenes of how that’s measured.
Follow Bolt Graphics on Twitter.
