In 2016, the Olympic and Paralympic Games will take place for the first time in South America, in the city of Rio de Janeiro. The emblem was launched a while back, but I just watched the “brand video” for the Paralympic Games that gives a glimpse of the work involved.
Official video about the creative process of the first multisensory brand in the history of the Paralympic Games, created by Tátil Design for the Rio 2016 event.
“The goal was to create a brand that could inspire people as much as a Paralympic athlete does through determination and ability to overcome. It is a symbol that reflects not what sets us apart, but what makes us equal, a beating heart with endless energy.”
Quote via PSFK
The Paralympic emblem is launched at Lagoa Rodrigo de Freitas
Sir Philip Craven, IPC President, with the Paralympic Games emblem
You can see how the emblem might animate in this short video.
Relevant links:
Tátil Design website
Rio 2016 website
Rio 2016 Olympic Games logo launched
Via @TheLogoFactory
