This one is pretty simple: We took the twelve projects that got the higher percentage rates from all Friday Likes this year and put them in order.
See also:
Part I: The Best
Part II: The Worst
Part III: Most Liked Friday Likes
No. 12: Tulsa International Airport
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Including this in a "Best" list is as surprising to you as it is to me, but it's an example of a swoosh approach done right and in the appropriate context.
On Execution (442) | 49% | 44% | 7% |
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No. 11: Panchero's Mexican Grill
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First, just look at the before logo. That's just horrible. The new one may not make Paul Rand squeal with glee but it's got bounce and texture and flavor.
On Execution (272) | 45% | 46% | 9% |
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No. 10: Children's Healthcare of Atlanta
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A simple, straightforward evolution. Plus, how can you not like kids holding hands?
On Execution (238) | 23% | 51% | 26% |
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No. 9: Campaign Monitor
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Great improvement on the type and a cute icon that is part e-mail, part crown, and part "M". Not bad.
On Execution (227) | 39% | 49% | 12% |
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No. 8: Say Media
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It's rare to see a serif nowadays so it gets points for that, but it's also a really clever and well crafted wordmark.
On Execution (385) | 67% | 27% | 6% |
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No. 7: Reading Fightin Phils
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You had me at "ostrich".
On Execution (293) | 52% | 25% | 23% |
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No. 6: Madison Public Library
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This could be for any library in the world — including Bedrock— but MPL got it and they got it good.
On Execution (2,796) | 53% | 35% | 12% |
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No. 5: Meebo
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Slightly ambiguous and simplistic but there is more to it than meets the eye: Make sure you see the follow-up post that shows "Mee" and "Bo" in action.
On Execution (323) | 31% | 51% | 18% |
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No. 4: Republic Records
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Confident, big type that looks like a flag. Dig it.
On Execution (293) | 30% | 47% | 23% |
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No. 3: Pocket
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The name change is great and the super simple icon and typography serve as one of the better examples of the über-friendly trend.
On Execution (314) | 45% | 46% | 9% |
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No. 2: Luxembourg Philharmonic Orchestra
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We did see a lot of overlays in 2012 but this one was one of the nicest and overlay-est. The super Pentagram-ish serif typography also helped.
On Execution (2,796) | 31% | 43% | 26% |
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No. 1: Stockton Ports (Alternate)
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Sure, it's Popeye-ish but (A) Popeye is awesome and (B) dude, it's an asparagus as a bat, an asparagus running with a bat, and an asparagus and a bat tied with a rope on the shape of an "S". This is just too much fun.
On Execution (252) | 76% | 16% | 6% |
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