“This video [below] explains the genesis of the University of California systemwide logo. It’s part of a broader initiative — the first in its 143-year history — to articulate a comprehensive visual identity for the UC system. It’s Boldly Californian.”
More info and contentious comments on Co.Design: University of California rebrands itself with surfer charm.
Credits:
Creative direction: Vanessa Correa
Art direction: Kirill Mazin
Lead designer: Kirill Mazin
Photography: Elena Zhukova
Applications (like tote bags, trucks, surfboards, UCOP.edu, brand website, videos, etc.)
Sr. designers: Ethan Davis, Kate Brown
Designers: Natasha Foote, Jason Huang, Matt Glass, Jose Pantoja
Developer: Adam Mangum
Multimedia director: Larissa Branin
Multimedia producer: Jessica Wheelock
View the extensive University of California brand guidelines.
Some other style guides here.
