No.1 is the first product by TID Watches (tid is Swedish for time), a new brand by Stockholm-based studio, Form Us With Love. Designed to be both timeless and durable, the No.1 is black ion-plated milled stainless steel and available in either black or white. I like pretty much everything about it. But I especially like the second hand which has a circular ring on the end that counts seconds by ticking through the dotted markings on the watch face. Nice touch. Order the No.1 at the Dezeen Watch Store.