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Noted: New Logo for Cathay Pacific by Eight

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The Thin Red Line (is Gone)

New Logo for Cathay Pacific by Eight

(Est. 1946,) "The international flag carrier of Hong Kong, Cathay Pacific Airways operates 111 flights per week to Hong Kong and beyond, including over 22 destinations in Mainland China, from five cities in the USA and two in Canada: Chicago, Los Angeles, New York (JFK), Newark, San Francisco, Toronto and Vancouver."

Design by: Eight (Wan Chai, Hong Kong)

Opinion/Notes: It's hard to argue against this. As a straightforward evolution, it's exactly that. Nothing more, nothing less. An improved icon, improved typography, and dead-simple applications. It's memorable neither for being good nor bad and, sometimes, that's not the worst outcome one could hope for.

Related Links: Cathay Pacific microsite for the new look
Eight project page

Select Quote: "Essentially we simplified the logo, and we set the brushwing free," says Iain Richardson, Creative Director at Eight. "In addition to making it more contemporary, the changes align with our overall approach to refining the Cathay Pacific brand — editing, simplifying and aligning the brand across all areas, around a well-defined design ethos."

New Logo for Cathay Pacific by Eight Logo detail. New Logo for Cathay Pacific by Eight Old and new icon comparison. New Logo for Cathay Pacific by Eight Old and new typography comparison. New Logo for Cathay Pacific by Eight 3D logo. New Logo for Cathay Pacific by Eight Uniforms and pin. New Logo for Cathay Pacific by Eight Class color coding. New Logo for Cathay Pacific by Eight Lounge. Many thanks to our ADVx3 Partners

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