Fountain-stic

"Signature Golf UK was established in 2013 comprising a team with many years experience in the world of golf and hospitality. During the past year we have established an unparalleled network of associates who play an important role in allowing us to deliver the ultimate in a unique golfing experience."

Design by: SMR Creative (Southport, UK)

Opinion/Notes: Another relatively unknown UK company for today: Signature Golf. Typically not the kind of brand/product/service/company we cover but that icon deserves to be, well, noted. It's rare these days to find logos that are visual plays on the name and here the icon and the name play off each other perfectly. The icon is clever and easy to red while the gold color adds the luxurious element. Even the "si" ligature works in this context, as if the arch was tracking the swing of the ball. The script type and applications are par for the course. (Sorry, I had to).

Related Links: Lee Weaver project page

Select Quote: Iconographic logo marque, designed as primary ident in Signature Golf rebrand, using the silhouette of a fountain pen, classically linked with tradition and luxury, with the negative space carving the shape of a golf ball on a tee.