Boom goes the B

Launched in the U.S. on April 1, 2000, Boomerang is a 24-hour, all-animation network for kids and families dedicated to showcasing both timeless cartoons from the Warner Bros., Hanna-Barbera, MGM and Cartoon Network libraries, as well as exclusive acquisitions and original productions from around the globe. Aligned across 13 international feeds, Boomerang is part of Turner Broadcasting System, Inc.'s portfolio of entertainment television destinations."

Design by: N/A

Opinion/Notes: This reminds me of when TV Land moved away from its TV dinner 1950s look with Boomering ditching the kitschy U.S. logo that was more Jetsons than any of the other cartoons it shows. The new logo ties very closely with that of its sister channel, Cartoon Network, by using a black and white, big letter approach. The big "B" thing looks like a giant button you would want to jump on to trigger something. I wish the two "B"s matched because they are almost the same but not really. The "BOOMERANG" typography is okay; it's almost hard to tell if it's wobbly on purpose or by mistake since it doesn't push the wobbliness to 11. Some of the letters, like the "R" are downright ugly. The bumpers area great fun.

Related Links: Turner press release

Select Quote: Turner Broadcasting announced today that its second flagship kids brand, Boomerang, is being re-launched as a global all-animation, youth-targeted network, repositioned with a line-up of timeless and contemporary cartoons programmed for family co-viewing. […] "The re-launch of Boomerang as a second flagship channel is a testament to its global appeal," said Zeiler. "We are extremely proud to see this channel move into its next incarnation — with a look and feel that conveys its quality and contemporary position. This represents a further step in our strategy to build on the success of our international kid's network."