Now Trading as ITSUX

(Est. 1971) "NASDAQ is a leading provider of trading, exchange technology, information and public company services across six continents. Through its diverse portfolio of solutions, NASDAQ enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. NASDAQ is home to more than 3,400 listed companies with a market value of over $8 trillion and more than 10,000 corporate clients."

Design by: No idea. Any leads?

Opinion/Notes: It's hard to beat the previous logo: bold, business-minded, kick-ass "Q". The new logo kicks off with a dime-a-dozen ribbon monogram in a heavy gradient. It's not terrible-horrible, it's just boring and generic. The only nice quality about it is the baby blue color being on the inside, kind of like a nice lining on a suit but the gradient just kills it. The wordmark, set in title case, making you forget that NASDAQ once stood for "National Association of Securities Dealers Automated Quotations" — I don't mind the de-acronym-ization — is rendered in another weak, Dax-like font style that I've grown to dislike more and more. Overall this is safe, unambitious, and easily forgettable.

Related Links: "Ignite Your Ambition" microsite
What's Behind the New Nasdaq
Video about Nasdaq (logo animation at the end)

Select Quote: As you may have noticed from this new website, the OMX is no longer part of the Nasdaq name. We’ve taken this path because customer feedback has shown that the Nasdaq name has such high awareness and positive associations that it can stand on its own.