None the Wiser

"TransferWise is the clever new way to send money abroad. They're a peer-to-peer money transfer service launched in January 2011 by the people who built Skype. They're an antidote to greedy banks and their hidden fees, choosing to only charge 0.5% instead. They won the Financial Times Boldness In Business 2014 award, and recently received a $25m investment from Peter Thiel's Valar Ventures, Index Ventures, IA Ventures, Sir Richard Branson and other high profile technology investors."

Design by: venturethree (London)

Opinion/Notes: I guess when Ubuntu called asking for their logo back, TransferWise picked up the phone and said, yes, we'll send it right over. Understandably, the old logo was about the idea of connecting people and letting them wire money easily — still, a fairly generic-looking logo. The new logo has a small flag for an icon and a butchered sans serif for a wordmark. I kind of like the icon, but it also feels a bit generic and I could easily wire that typography to the bottom of the ocean. Those "e"s. Why? In application, the identity is cool-looking with all the diagonals and I would even venture out to say that it might be too cool for this kind of business; almost feels out of place.

Select Quote: The "fast flag" symbol represents a new borderless world for money. It signals the revolutionary spirit and speed of the TransferWise service, as well as its growing global profile.