Healing Circles

(Est. 1874) Kinderspital Zürich (Children's Hospital Zurich) is a non-profit private institution in the service of all children and young people regardless of gender, religion and social origin. All employees of the hospital are committed to the dignity of every human being. It has approximately 2,000 dedicated employees who are committed to the welfare of year 100,000 young patients from the first day of life up to age 18.

Design by: Facing (Zurich)

Opinion/Notes: The old logo was not bad but it felt like Wolfgang Weingart was going to come out and take out your kid's tonsils. While the icon remains mostly the same — it does look like it's been improved a bit for readability — the more relevant part about this project is the design around it. It's child-friendly without being child-made. The typography is soft yet serious and the colorful dots that anchor the print materials give it a soothing bounce. None of this is transcendental design but it definitely improves the experience of what can never be a pleasant experience of being in a children's hospital.

Related Links: Facing project page

Select Quote: The logo now incorporates the term "university" into the word mark and endorses the funding body of the foundation as well as several fields of activity into the bi-lingual brand architecture. For corporate and marketing communication a new literature design concept has been created. With its use of dots in all colours (which derive from the round shape of the icon) it generates a less clinical but friendly and playful look and feel for children and parents alike. Beyond the brand design all office communication forms as well as internet and intranet design have been developed.