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Noted: New Name and Logo for CVS Health by Siegel+Gale

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Achy Breaky Heart

New Name and Logo for CVS Health by Siegel+Gale

(Est. 2007, formerly CVS Caremark Corporation) "CVS Health is a pharmacy innovation company helping people on their path to better health. Through our 7,700 retail pharmacies, more than 900 walk-in medical clinics, a leading pharmacy benefits manager with more than 65 million plan members, and expanding specialty pharmacy services, we enable people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes, and lowers overall health care costs."

Design by: siegel+gale (New York, NY)

Opinion/Notes: It would be difficult to not improve on the previous merger logo with the conflicting CVS and Caremark logos stacked and a line sort of tying them together. The new corporate name is much stronger and streamlined and marks a unified single company — my only hesitation is that it sounds more like a healthcare division of CVS than the parent company name. The hard-angled heart is surprisingly, well, hard-angled and it provides a welcome rigidness and business-minded aesthetic as opposed to just a bubbly rounded heart. The thin slab serif "Health" type is okay, I guess. It could be better but it could also have turned out much worse.

Related Links: CVS Health full press release and videos
"Our new Name"
Adweek story

Select Quote: The change of our corporate name to CVS Health is an important milestone in the history of our company. It reflects our broader health care commitment and our expertise in driving the innovations needed to shape the future of health.

New Name and Logo for CVS Health by Siegel+Gale Logo detail.
New name and logo introduction TV spot.
A shorter (slightly different version) focusing on how CVS is not selling cigarettes anymore at their pharmacies. New Name and Logo for CVS Health by Siegel+Gale The businesses of CVS Health, just to help clarify what they do. Many thanks to our ADVx3 Partners

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